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Avoiding Common Persuasion Mistakes: Insights from Carlos A. Alvarenga

Negotiate Anything

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The Chemistry of Persuasion

The chapter explores the concept of persuasion, likening it to chemistry with language and emphasizing the importance of understanding elements such as character, argument, and emotion in communication. It delves into how mastering the chemistry of persuasion can greatly enhance one's skills in influencing others effectively.

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