2min chapter

The Animalz Content Marketing Podcast cover image

The Animalz Principles of Quality

The Animalz Content Marketing Podcast

CHAPTER

Is It That Hard to Be Original?

It gets harder and harder to create truly original content as more companies churn out staff, says Ray. Taking the extra time required to cover some facet of the topic that nobody else has done in a way they've not done before is more important than it's ever been. "If you care about what you do and you're enthusiastic about your industry or wherever you're working, i actually find it very easy to come up with new ideas," he adds.

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