Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#315 Do Better Marketing With Less Budget - Esther Flammer

Breaking B2B - B2B Marketing & Demand Generation Podcast

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Why Marketing Gets the First Cut?

Marketing gets kind of the first cuts in a lot of ways, because it is a big cost center. And we're actually seeing cuts across the board, so that's, I think, a trend that we're seeing this year. You can't just say, okay, you know, we're cutting all of the spend. We need to sit back and reassess...and rebuild infrastructure"

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