Is There a Market Place That Can Deliver Long Term Value?

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Metia is the first company of its kind to offer a long-term investment in an asset class. Metia has been around for more than 20 years, but it's only now that they're able to put their money into something like this. The firm was founded by former Goldman Sachs executive John MacIntosh after he left his finance job at age 21. He says: "It's way more fun to be on this side of the digital transformation than the other side"

It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”

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