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4min chapter
He reviewed 74 marketing science papers so you don’t have to
Nudge
The Power of Descriptive Color Names and Branded Ingredients
This chapter explores the impact of using descriptive color names and branded ingredients in product marketing. It discusses how descriptive color names can enhance product satisfaction and purchase likelihood, and how featuring branded components can make products more attractive and boost sales.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode