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2min chapter
Comment mettre en place l'Account Based Marketing (ABM) ?
Conquête
Alignement stratégique entre marketing et vente pour l'ABM
Ce chapitre explore l'importance d'une collaboration étroite entre les équipes marketing et vente dans l'Account-Based Marketing. Il propose des méthodes pour améliorer cette synergie, notamment par l'intégration des SDR et la mise en avant des titres de poste.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode