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How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann
Deep Dive with Ali Abdaal
Coffee Roasting
4min Snip
00:00
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Coffee is a weird industry. No one has aspirations to work in wine or, you know, whiskey or whatever. We wanted great coffee to be part of this city's experience and DNA. So we named the business Square Mile because between 1650 and 1750, London was the greatest coffee-drinking world. Our goal was to foster a community of specialty coffee in London to help drive the consumption of like a good coffee.
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