Why Do We Want What We Want?

Hetty is an expert on the neural basis of why we want what we want. She studies craving because she notices it run her life in ways that often interfere with what she wants. Hetty's scientific interest started back in graduate school when she was trying to rake a very bad habit. To break her nicotine addiction, she'd need a strategy for dealing with all the wanting and incentive salients that she automatically experienced for cigarettes.