#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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How to Be a Loyal Customer With a Loyalty Program
The usual criticism is if I only come maybe once a year or twice a year with my family, then there's not enough in it for you or for us to earn something. So how are you addressing that, Kevin? We're removing the whole idea where you need to come extemble a time-sell hotel in order to be an JIT or diamond member. And we've also added more redemption options for frequent travelers as well. These include like Amazon vouchers, Apple products, more alliances and partnerships with airlines, right? To swap out your mouth. Yeah.
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