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12: Dan Heath | The Power of Moments and How to Create Them
The Jordan Harbinger Show
How to Create a Peak
A lot of businesses and individuals never really get far enough to create the peaks, right? They're busy filling what you would call the pits. And your research has shown that elevating the positives actually yields more results than eliminating the negatives. In other words, just making it a palatable experience is not quite enough; we need to go on offence rather than defence. If you want to make people happy, if you want to have people talking about your service or product, then you've got to go beyond whelming.
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