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Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself
The Daily Stoic
The Blue Ocean and the Blue Ocean
I think it just because what's tricky I guess about a blue ocean is that there can there can be There's different types of them. And so the question becomes are we really just tackling a small niche? Is am I de-segmenting customer segments? Therefore, I'm growing the side of the market. Or am I actually doing micro segmentation? Right. That's an important area and I think that's like for us in writing a bookThat's how we thought actually because when we were doing this bookstore obviously there's not a lot of Competitive bookstores in a small town in rural Texas,. right? You're the only one doing it but I the only onedoing it
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