2min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

Bottom Up Exercises in Ethereum Meetup Groups

Einstein: Instead of building a giant centralized full time employee comms or marketing department, it's about paying attention to what's going on organically in your community. "We invited the organizers into groups so that they could connect with each other and share best practices," he says. He also helped curate a roving roadshow of new daps and new projects to come to all these meetup groups and talk to them about what they were building.

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