Navigating Market Challenges and Maintaining Profitability

At Micromobility America, James Gross and Levi Conlow, CEO of Electric Bikes, discuss the company's rapid growth to become the #1 ebike seller in the US. He also shared insights into the ebike market, Lectric's DTC strategy, plans for new products, and the need for industry regulation while also being concern with some of the current legislation being pushed.

🚲 Lectric sells over 150,000 electric vehicles annually, that is more than any US vehicle company besides Tesla

📈 Despite industry downturn, Lectric still seeing double digit growth

⚙️ Focused on high quality, low cost bikes rather than maximizing margins

🛒 Committed to DTC as it provides valuable customer feedback

🆕 Excited about upcoming partnerships and new wider wheelbase models

🤝 Sees need for more industry regulation to protect consumers

🫂 With influence comes responsibility - brands can drive positive change