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How to Use UX Research to Delight Your Users (with Laura Klein, Steve Portigal, and Thomas Stokes)

The Product Manager

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Navigating UX Research Challenges

This chapter explores the intricacies of user experience (UX) research, contrasting good and bad practices while emphasizing the value of thoughtful synthesis over mere customer feedback. It discusses the systemic issues that lead to the neglect of valuable insights and advocates for a mixed-methods approach, integrating both qualitative and quantitative research. The conversation also underscores the importance of planning, unbiased objectives, and appropriate research methods to ensure effective implementation of findings.

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