The Brain Is a Key to Selling Success

The first book was that was it over 200 bits of research that you sided we werer, just over 400. And i appreciate your reading those hundreds of academic studies, or thousands, however many, and then a distilling it down for a knuckle head like me. So in other words, as we've already talked about with all our citations, if at any point you want to see the research behind that idea, you can actually read this books because there's no faith need be applied when selling. We can leverage the science and most importantly, it works I mean, it's verifiably effective.

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