5min chapter

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CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience

Pharma Launch Secrets

CHAPTER

The Importance of Subtracting and Simplifying for a Better Customer Experience

This chapter explores the significance of subtracting and simplifying when problem-solving and how reducing friction in the healthcare system can improve user experience. It also highlights the importance of a true omnichannel experience supported by data and customer experience principles.

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