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The Importance of Strategy in a Transactional Business
Amazon just purchased one medical, which is the largest DPC practice across the United States for $3.4 billion. You can subscribe to a one medical general physician if you're a prime member for $144. It's 12 bucks a month. Amazon's play obviously is to sell you the drugs and everything else that's going to come around that. What's the customer paying for? Not for services. They're paying for peace of mind.