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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
How to Position Your Business for Success
The entry point into a PLG motion intentionally is low friction. So it's almost like an impulse buy. We want to just get you in there, experience the value quickly as possible and have the product do the work. But then often we have this enterprise sale up over top. And that's different value proposition, different buyer, different positioning completely actually up there.
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