Navigating the Spectrum of Sports Marketing

In this chapter, the guest shares her journey from sports marketing in established companies to embracing the challenges of a startup. The discussion highlights the importance of relationships, mentorship, and self-awareness for women in a male-dominated industry, along with reflections on the impact of personal and collective challenges during the COVID-19 pandemic. The chapter emphasizes growth, resilience, and the need for mindfulness in both professional and personal realms.