Introduction

Nicole is the CEO of her marketing agency and she is meeting with her VPs for cost-cutting purposes. She's mad that they are building a second private office which will cost around 150,000 dollars. In this moment Nicole gets mad almost wanting to fire Mike. How dare he think that I am not trying my best? But she applies the principles of crucial conversation to get back into this conversation. As soon as she cleared her motive and she identified we actually wanted to make the company successful. The VP now felt like an ally not like an enemy and she quickly regained her composure.