3min chapter

Marketing Against The Grain cover image

The 7 “First Principles” Of Marketing

Marketing Against The Grain

CHAPTER

Marketing Made Simple Podcast

When relevance is over perfection, you don't get enough feedback when you're trying to make something perfect. Repetition matters, especially like on internal teams, getting internal teams aligned. If you want your customers to think differently about them, you have to give them a simple message that they can keep in their head and you have to repeat it to them over and over and over again.

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