Navigating Early Sales and Customer Onboarding Challenges in SaaS Business Growth

The chapter delves into the founder's journey of making their first sale to their alma mater's university library, the challenges faced during the initial stages of the business, and transitioning to inside sales strategies. It highlights the importance of securing the first ten customers, the positive response from customers in the R&D market, and the struggles and learnings of customer onboarding for a SaaS product. The conversation also touches on targeting specific customer segments, importance of early adopters, and the shift to inside sales as the primary growth strategy.