Intro

In this episode, I break down one of the biggest marketing opportunities of 2026 and beyond. We dive into how brands, from mom-and-pop shops to Fortune 50 giants, can use collectible strategy to drive trials, build real affinity, and reach entirely new audiences. I get into why collectibles are becoming a core part of culture, how “interest media” is changing brand discovery, and why frictionless execution matters more than ever. I also walk through real examples across airlines, gyms, clothing brands, and local businesses to show exactly how this strategy works in the real world.