5min chapter

Marketing Against The Grain cover image

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Marketing Against The Grain

CHAPTER

How to Deeply Embed Creator Partnerships Into Your Marketing Plan

Hustle has an incredibly successful podcast network because of that. You had in your thread that you want to deeply embed creator partnerships as part of your marketing plan and give them equity. Have you started doing that? Maybe. What's the hardest thing about working with creators, AKA Divas? I think it really depends on, I guess, with anything, right, who the creator is.

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