How to Plan Content for Live Ops | Barak David, COO Murka; Drew Levin, Lead PM Zynga; Jeff Witt, Co-founder Storm8 and Funzio
Deconstructor of Fun
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Is There a Best Way to Assess the Effectiveness of in-Game UI and UX?
The approach here is generally a lot of taxonomy around sort of what people interact with. And so I guess from a purely qualitative perspective, you can say, oh, people who click on our store are more like the dispense. Okay, next question. What are the best ways to assess the effectiveness of in-game UI and UX and make recommendations on optimizing them?
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