EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
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How Much Do You Spend on Creative?
Nigel: We've run into creator fatigue where people start seeing the same person. And so they're just like, you know what I mean? Like the efficacy starts to really fall off. Ash: Right now we're trying to spend for our monthly budget 10% of that on creative. Nigel: Do you have so we're starting to play around with the percentage of spend put towards creative? The diversification seems to be the only play for high spending accounts.
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