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#73 BJ Fogg | How to 'Wire In' New Habits Without Willpower

Money Minded

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Mobile Persuasion

John MacIntosh: You've been in the technology space, trying to warn people around what's coming. And then you make this shift, as he said, to just pure behavior. It seems like you're early a lot of the time; it's frustrating. He says his model is universal and can be applied to any culture or situation. McIntosh: I was quite proud of Instagram when they were independent. But back in the day, anyway, we won't get into that, but it's become quietly a different thing.

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