In 2009, Domino’s went into crisis mode after a prank threatened to ruin the brand’s already substandard image. You might say that was a wake up call. The company would go on to invest heavily in technology and delivery in the intervening years.
Meanwhile, Pizza Hut doubled down on its sit-in restaurants and fancier toppings, but their investment barely moved the needle on profits.
Now after 60 years of jockeying for the top spot in the pizza hierarchy, Domino’s has pulled out in front of its biggest competitor. But there are even more challenges coming to Pizza Hut and Domino’s, not to mention the entire restaurant industry itself.
To dig into this more David is joined by Sam Oches. He’s the editorial director of Food News Media, a B2B company specializing in the fast casual industry.
For more on Sam Oches check out his podcast Fast Forward and QSR Magazine.
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