Growth marketing titles seem to be fairly common in the newsletter space. You're always pretty much good shooting for a marketing manager, a VP of marketing or somebody with a growth marketing title. So prospecting, in my experience, it's a little bit of like detective work and digging through. And your goal of like your outreach email is just to jump on a call, hear what their marketing needs are, hear how their funnel set up, and then see if it's a fit for your audience,.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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