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76: Alex Kouts | The Secrets You Don't Know About Negotiation Part Three

The Jordan Harbinger Show

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How Social Proof Affects Your Decision Making

Social proof should be more or less subtle enough of course it has to sink in but subtle enough that we're not beating people over the head with it yeah and i'd love to think of an example but i'm going back to luxury brands. When you buy their lowest end sunglasses the dg logo is enormous it's the whole temple it's gold in the middle it's gaudy it looks terrible sorry dg But when you go to their but whoever's listening i'm sure it looks great on you but it looked terrible on me and that's all i'm saying.

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