Does the music industry still need the music press? Do new acts still care about media coverage?

Explore the shifting landscape of music promotion in the digital era with Atlanta Cobb, the award-winning Music Business Coach and manager of multi-platinum selling artists.

In this episode, Drowned in Sound's founder Sean Adams delves deep into the existential questions surrounding the relevance of traditional music press in a time of TikTok. Atlanta shares her journey from Florence + The Machine fan site creator to consultant and coach, aiding hundreds of artists in navigating their evolving careers.

DiS017 | Season 2 - The Future of the Music Press | EP9

Key Topics and Time Stamps:

00:00 The Changing Role of Music Press
00:13 Audience Consumption Shift
00:51 Insights from a New Generation Music Consultant
01:34 Challenges in Getting New Artists Coverage
02:15 Decline of Music Press Influence
03:48 Rise of Social Media in the Music Industry
05:05 Reality of Music Consumerism
06:44 The Impact of Press on an Artist's Career
09:58 Role of Fan Communities in Music Promotion
10:19 Atlanta's Journey into the Music Industry
21:22 Impact of Press Quotes in Marketing
28:10 Effects of Social Media on Artists
29:51 Power of Audience and Fans in Music
30:55 Potential of Social Media Platforms
36:55 Role of Social Media in Music Promotion
51:00 Struggles of New Artists in Today's Industry
57:10 Need for Adaptation in the Music Industry
58:18 Closing Thoughts: The Love for Music

Insightful Quotes from Atlanta Coombs:

"Consistency is crucial, both in how press champions artists and how I advise my artists in their promotional strategies".
"The industry's trend towards TikTok and social media metrics often overlooks talented artists who lack massive followings or resources".
"The music industry needs to find different approaches to adapt and evolve, especially in how artists release music and engage in storytelling".
"It's like the wild west out there in the music industry, but having a deep love for it is essential to navigate its complexities and stay the course".

About Atlanta Cobb: Atlanta's rich background includes roles at Island Records and Columbia Records, working with artists like Post Malone and Drake. Atlanta was recently a day-to-day Artist Manager at Crown Talent & Media Group, working with artists such as Becky Hill, Ella Henderson, and Camden Cox.

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