S2 E36 - Why You Should Be Using Zero Click Content In Your Paid Media
Stacking Growth | The B2B Marketing Podcast
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Optimizing for Impressions, Right?
When you're creating content that is so valuable, value as defined by maybe novelty, maybe it's entertainment, whatever it is, is high value. When you are giving away that value, that's essentially optimizing for impressions. And what I think is sort of funny is that people think that's at odds with traditional marketing goals or with the important marketing goals where people are like, how am I gonna get my CEO to care about impressions? You have to make the case that you want your content to get seen to your CEO.
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