Connecting your work to business outcomes is a phrase we hear more and more in product and growth. Here's how Mackenzie Hughes and Tara Goldman from Goldhue lay it out and why we can't sleep on this anymore.
Chapters with Timestamps
00:00-05:30 Meet the "Therapist for Type A Product Leaders" and the "Ops Whisperer"
- Tara Goldman's journey from VP of Product to coaching PMs on speaking executive
- Mackenzie Hughes' transition from GTM strategy to the "dark side" of product ops
05:30-15:00 The Great Disconnect: Why Product Teams Struggle with Business Impact
- The dangers of incentivizing output over outcomes
- Why most PMs can't answer "How much revenue do your ideas need to generate?"
- The critical importance of understanding churn at a granular level
15:00-30:00 Beyond Metrics: Building a Culture of Commercial Product Leadership
- Why having 40 metrics is worse than having none at all
- The power of driving a single metric through your entire organization
- Rethinking validation: "We've lost the art of experimentation"
30:00-45:00 The $5 Million Roadmap: Thinking Bigger (and Smarter) About Product Bets
- Why your product ideas need to generate 3-5x their cost (an article I recently wrote on this.)
- The counterintuitive truth: Bigger bets often require less upfront validation
- How to structure gates and learning milestones for major initiatives
45:00-60:00 Empowering Teams in an Age of Anxiety
- Why "empowered teams" is an overused term few actually implement
- How AI will shift the focus from shipping to go-to-market excellence
- Resources for product leaders looking to boost their business acumen
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