How to Monetize Your Apps

We started with the one-time thing. You buy once and then you can use it a lifetime, right? So we started then switching to a subscription model where that $10 lifetime became $10 annual. Then as we added more and more capabilities and we learned the value of the product to the customer base, we started charging $10 per month. And now we have plans on the app store which can charge up to $25, $30 per month per user. It's been a learning around the pricing and packaging. Not only on the mobile app stores, but hopefully we can talk about that even for the mostly send web products and other packages.