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#194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand
My First Million
What Are the Third and Fourth Ones?
Sotye: There are almost infinite niches on the inner net where you can just make a product, buy some rough key words and sell through in a category that yu know, where you're like the first to market. The argle is like a, you know, it's like a magic lamp, and on one side you have all the aladdins out there making wishes, and you just get to be the genie. Sotye: I had no idea that bon broth would be such a compelling category and and the trend would take off like it has. It took us basically 12 months to go from like having an opportunity in this box to actually having a product
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