Ad Funded Video on Demand

The trend within this section that I really wanted to talk about was about AVOD and SVOD. So with AVOD what we're talking about is ad funded video on demand. And what we're starting to see is the amount of time people are spending with adfunded video on demand overtaking the amount they spent with the subscription version. The reasons for this too far one is there's simply more content out there which is ad funded, as a very good example last week Netflix introduced the ad funded model for the first time.