The Importance of Language in Design

I love the emphasis on contextual inquiries in the book and applying these six minds principles. Do you have like an impactful story that you've observed either in research or the success of a product using kind of these principles? Well, okay, let me tell you a silly story, this is an example, but I promise to get us to the design side too. We were working with the folks at so actually NIH.gov, we helped design. The all the listings of things that could go wrong with you. A lot of those are very serious. So it's really, you know, I think this comes true almost every time whether you're human or not.

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