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Masters of MEDDICC - Level Up your Sales Teams with Adam Quartermaine - Episode #14

MASTERS OF MEDDICC

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Identifying the Economic Buyer and Measuring Success

The speakers discuss the importance of identifying the economic buyer in the sales process and using tools like MedPIC to cater to their interests. They also highlight the need to measure success in sales beyond simply closing deals. The chapter touches on the role of the CFO as the economic buyer and the tactics for preparing the champion for interrogation by the CFO.

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