2min chapter

Think Like A Game Designer cover image

Peter Adkison — Building Gen Con, Empowering Game Designers, and the Thrill of Gathering the Gaming Tribe (#30)

Think Like A Game Designer

CHAPTER

The Importance of Negotiating With Hasbro

I stayed around long enough to get a third edition D&D app that was a passion of love. It worked out really well. But once I got out the door, I saw, you know, the future of my time here is figuring out what's the best packaging for Pokemon and Walmart. How do we not make money at D&D other than coming out with a new edition every five years? And I just like, I don't want to do it. I'm going to play the game of being the head of a nicely profitable segment of a four billion dollar public company  and see what that's like.

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