Can We Build a by Now Mindset?

Salespeople have to be in the experience business. We don't win because of what we say or the script we use, we win because of the experiences we create. If you can work with other members of your revenue team to help create these kinds of experiences, well, that's going to be a massive game changer. So connect to your customers. Learn what they love. Learn what the difference makers are. Stop worrying about what you want to sell them and start creating experiences.