What Next TBD: US v. Google… Again
Slate News
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Unpacking Google's Ad Ecosystem
This chapter delves into the financial intricacies of Google's advertising model, revealing the significant share it retains from ad spending and the confusion faced by companies regarding their true costs. It also examines ongoing antitrust issues and Google's historical control over the advertising market, showcasing the complexities of monopoly claims in the digital era.
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