5min chapter

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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

Creator Science

CHAPTER

Insights into successful social content creation and lessons from a recent launch

Caitlin Burgoyne, founder of Customer Camp, reflects on the recent success and areas of improvement in her Unignorable cohort launch. The chapter delves into her writing approach, focusing on creating hooks for social content and using curiosity and specificity in numbers for writing sales pages and emails.

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