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2min chapter
431 Leading Growth by Anthony Iannarino
The Marketing Book Podcast
How to Communicate for Revenue Growth
Leaders say something and they believe that everybody heard them. They have the skills to execute it after hearing it exactly one time. And if you don't say it over and over again, I don't know why we think because we communicate to a group of people one time or two times, they don't even hear it. If you're not going to stay on the path and communicate continuously over and overagain, same thing, all the time, it won't be true for them.
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