We need to think about who your story is for, and what's going to be interesting, relevant and exciting for them. And yoneed to be careful of falling into the trap of using common cliches or common ways of telling the story. I heard you talk about surprise. Or at least i'm applying t to what you said, to really make it something that stands out.
“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.
In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.
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