Winning the Challenger Sale cover image

#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

CHAPTER

Should We Stop?

"I've never heard anything like that before. I love it," she says of the strategy. "It's so easy for us in sales, especially in markets like this, especially when we're behind target." She adds: "If someone says yes to this wacko plan, I know I'm with the wrong person"

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner