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#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

00:00

Should We Stop?

"I've never heard anything like that before. I love it," she says of the strategy. "It's so easy for us in sales, especially in markets like this, especially when we're behind target." She adds: "If someone says yes to this wacko plan, I know I'm with the wrong person"

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