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Introduction
Richard Chotten, best-selling author explains why telling someone not to do something can make them more likely to do it. Whitney Wolfe needed to convince people to try out her new dating app Bumble when she first launched. She put up signs outside lecture theatres on university campuses forbade people from using Facebook, Twitter, Tinder and Bumble inside. Here's best selling author and founder of the behavioral science consultancy Astro 10 to explain more.
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