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Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)
Marketing Against The Grain
The Acceleration of Diminishing Returns From Tactics
The thing I'm most nervous about is like we talked about it in a previous show, which is the acceleration of diminishing returns from tactics. So that's like one of the top things that we're working on. We're looking at this across the entire funnel, not just from first prospect. And so product businesses, you have velocity sales where you kind of just want to reach out to hand raisers and do a couple of emails and calls and close them at a high rate. Those emails, I think there's potential we can make those emails much, much better because of the data.
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