Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
How to Offer a Richer Customer Experience
93% of people said that the availability of rewards or points with influence where they would order from, which is massive. Four out of five people said that rewards would make them spend more. 85% said that they were more likely to spend directly online if rewards were available. So customers are telling us they want this. It's really us as a sector that has to say, let's start offering it.
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