Transforming Pharmaceutical Access: The Civica RX Initiative

Our guest today is Drew Hobby, the Executive Vice President and Chief Revenue Officer of Blue Cross of Idaho. Drew has spearheaded the transition from fee-for-service to value-based payments, making healthcare more affordable for members and clients. He now oversees the Healthcare Economics, IT, and Strategy teams pushing for innovation in healthcare delivery and affordability.

Drew's deep understanding of healthcare dynamics and commitment to value-based care emphasizes the significance of innovative strategies in enhancing patient outcomes and controlling costs. His work has not only transformed healthcare economics at Blue Cross of Idaho but also improved access to care for many underserved populations.

In this episode, you will hear about Drew's insights on the complexities of health insurance, the importance of proactive care management, and his efforts to tackle the healthcare affordability crisis

Do you have any thoughts or guest suggestions? Please email us at hello@rosenmaninstitute.org.