PRODUCTEA with Leah, Growth & Senior Leadership cover image

6: Jennifer Montague, VP Growth Onomondo

PRODUCTEA with Leah, Growth & Senior Leadership

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Product Analytics - You Can Massage Your Data in Any Way That You Want to Get to the 35% Success Rate

There is a predictable behavior happening when you put out prices or like more value, right? So what I would expect also further in the funnel is that that you have from those leads that do come you now have an increased trial to pro Uh conversion rate and therefore also your ltv goes up now This is not hard to explain for most entrepreneurs. There's two resistances that I see that I'm going to pretend that this is my opinion If you put marketers into product teams or close to product teams the way that you're doing it if that's how I'm understanding it Don't they stop to be marketers Jennifer They're a growth team Yeah, but don't they just do product marketing then

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